The team at San Francisco Reps proudly serves and supports food service equipment manufacturers, consultants, dealers and end-users with the highest level of integrity, reliability, professionalism and industry knowledge, adding unmatched value to the customer relationship.

Representing the highest quality food service equipment brands gives the team at San Francisco Reps the tools to solve complicated issues in all aspects of food service operations.  San Francisco Reps serves northern California and northern Nevada.

Sales Team

Jay Johnson

Partner

Mobile: (510) 919-9422
E-mail:

Jay joined San Francisco Reps as a partner in 2015.  He is a third-generation food service professional and has been in the industry for over 40 years working in operations, food service management. Jay has been in sales as a manufacturer’s representative for the past 30 years. Jay uses his problem solving and communications skills to best serve both our customers and manufacturers.  He enjoys identifying effective, cost saving solutions to complex questions.

Ralph Johnson

Partner

Mobile: (707) 205-0027
E-mail:

Ralph joined San Francisco Reps as a partner in 2015.  He has been representing food service equipment manufacturers since the early 1990’s when he worked for his father’s firm in Oakland, CA. With more than 25 years in the food service industry as a dealer, sales representative and food service manufacturers’ representative, Ralph has successfully negotiated all aspects of equipment specifications and sales.

Larry McCaskie

Partner

Mobile: (925) 448-1255
E-mail:

Larry joined San Francisco Reps in 2015. Larry’s experience in the food service industry includes operations, food service management and sales.  He has worked with some of the area’s top food service equipment dealers. Larry has extensive product knowledge and his responsibilities include product quotation, outside sales, and product specification. Larry’s solutions-based approach is a valuable addition to our customer experience and our team.

Main Office Team

Liz Bruno

Office Manager

Phone: (510) 887-2220
E-mail:

Liz joined San Francisco Reps in 1989. Liz has over 38 years in the food service equipment industry. Her responsibilities include all aspects of office management including customer service, product quotation, order processing and accounting. Liz’s systemic business approach, strong administrative skills and dedication to excellence in customer service have provided effective results to manufacturers, dealers and our team at San Francisco Reps.

Kipp Kennedy

Sales

Phone: (415) 916-8081
E-mail:

Kipp joined San Francisco Reps in 2021.  Kipp comes to us with ten years experience on the dealer side of the business working with customers, factory reps, fabricators, tradespeople and installers.  Prior to that, Kipp worked for 15 years in the food and beverage industry, including in the hotel business with Kimpton and Hyatt. His positions included Executive Steward and Banquet Director. His time as an end-user as well as his strong product knowledge and experience finding solutions for customers make him a great addition to our team.